Business type
SaaS Sales tech
Solution type
Permanent hire
Size of commercial team
15
Company stage
Series A
Jiminny helps revenue teams improve performance and maximise revenue through conversation intelligence. Using AI, Jiminny records, transcribes and analyses customer interactions, providing critical go-to-market insights and full visibility into every deal. Jiminny has empowered hundreds of sales teams across 30 countries to win more deals, coach at scale and smash their targets – including Planhat, Les Mills, and JobAdder.
Jiminny’s Need
A year on from closing a £13.5 million Series A, Jiminny had a marketing team in place, but lacked the right marketing leader for their growth ambitions. In particular, Jiminny wanted a marketing leader to sustainably grow its pipeline, create a more predictable demand gen machine (with a focus on inbound demand generation), devise compelling messaging for its ICP and develop the existing marketing team into a high-performing function through coaching and hiring.
Jiminny set their sights on a Marketing Director that had previously operated at their stage of business and could hit the ground running with minimal hand-holding. After speaking to standard recruiters, Jiminny realised ScaleWise’s unique hiring approach was best suited to their needs.
ScaleWise Impact
ScaleWise matched Jiminny with an experienced SaaS CMO to lead their recruitment effort, who understood exactly what they needed. The SaaS CMO worked closely with ScaleWise’s internal hiring specialists and Jiminny’s leadership to define what good looked like in the role, and devise a comprehensive candidate brief, which pinpointed the specific responsibilities and expectations of the role, as well as the essential and ideal candidate profile.
ScaleWise then leveraged its network of commercial leaders and targeted outbound Exec search capability to draw up a three-person shortlist of suitable candidates.
ScaleWise had the following impact:
1. Full-time Marketing Director hired in six weeks
After speaking to recruiters, Jiminny had expected a lengthy hiring process. But, thanks to ScaleWise’s streamlined process – which focused on candidate quality over quantity – Jiminny was able to meet the first candidate within two weeks of signing off the candidate pack and make an accepted offer within six weeks.
2. Ideal match
From the candidate’s essential experience (i.e. relating to funding stage, ARR growth, average deal size and average sales cycle) to proven track record (i.e. built a scalable demand generation machine and developed a high-performing B2B marketing team), ScaleWise helped Jiminny define their exact needs and produce a detailed role spec. ScaleWise then used this criteria to produce a shortlist of just three ideally-suited candidates to save time on interviewing and ensure Jiminny found the perfect match.
3. Expert advice
ScaleWise provided guidance throughout the hiring process – including role responsibilities, personality attributes, salaries and compensation – to ensure that the full-time hire was not just the right fit today, but would grow with Jiminny too. What’s more, ScaleWise worked as an external mediator, helping the candidate understand the role and the reasons why Jiminny was a great opportunity for them, while also working closely with Jiminny to position the company and evaluate the candidates.
4. Immediate impact
Jiminny wanted a marketing leader that could hit the ground running on Day 1. Outlined in the brief and used during the shortlisting stage, ScaleWise looked for candidates with the demand gen know-how, people skills and team-building prowess that could have an immediate impact. The result? The incoming Marketing Director started making autonomous changes on the first day and made a noticeable impact in the first few weeks.
Tom Lavery
Co-founder & CEO, Jiminny
“ScaleWise’s hiring process is head and shoulders above the normal recruiters we’ve used in the past. Having a B2B SaaS CMO guide our marketing leader search was invaluable – it reassured us internally and helped us find our ideal leader quickly and pain-free.”
