Business type
HealthTech
Solution type
Sales Coaching
Size of commercial team
15
Company stage
Series A
As the name suggests, Sweatcoin is a fitness app that rewards users for exercising. Founded in 2014, Sweatcoin aims to kickstart active lifestyles by offering tangible incentives like athletic clothing and headphones depending on the number of steps taken by the user. Based in London with a worldwide reach, the fast-growing Sweatcoin app now has over 50 million users in 40+ countries.
Sweatcoin Need
Building a client base of over 50 million users in just seven years, Sweatcoin’s story is the definition of rapid expansion and as the app’s popularity has grown, so has the sales team’s size and responsibilities. From bringing in deals and forming partnerships with brands to looking at new ways to add value to customers and motivate them to exercise, Sweatcoin’s sales team is crucial to the app’s success.
What’s more, Head of Global Partnerships, Luke Baber, was new to sales management and was looking for a more experienced counterpart to road test new ideas. Sweatcoin therefore decided to work with a seasoned ScaleWise sales coach to develop Luke’s sales leadership skills and enhance the sales team’s capacity to help Sweatcoin capitalise on new opportunities.
ScaleWise Impact
After discussing Sweatcoin’s needs with ScaleWise co-founder and sales leader Gavin Sumner, Luke started three hourly sessions per week with Gavin before moving on to one hourly session every week. The ScaleWise coaching had the following key impacts:
1. Specialised sales team
2. Revamped commission scheme
3. Laid groundwork for new CRM
For a worldwide company with 50 million+ users, Sweatcoin needed a fully-functioning and efficient CRM system, but the team didn’t have the experience implementing a system of such size and scope. Wth Gavin’s insight, Sweatcoin has laid the foundation for a CRM system that fits their bespoke needs and is ready to proceed with the system’s roll-out.
4. Developed sales leader’s skills
Luke Baber
Head of Global Partnerships, Sweatcoin
“The number of Sweatcoin users has exploded over the past year putting added pressure on myself and the sales team to come up with new ways to add value. It was daunting to say the least, but Gavin’s coaching quickly put me at ease. By sharing his experience, implementing a bespoke structure for our sales team, developing my management style and aligning our sales focus, we’ve been able to confidently push forward with new sales initiatives that are making a tangible impact.”
